They promise scale before auditing
No serious agency knows the real opportunity before seeing traffic quality, buyer behavior, chat history, offers, pricing, content rhythm, and privacy constraints.
They cannot explain who touches the account
Creators should know what roles exist, what access each person gets, how approvals work, and how sensitive situations are escalated.
They sell activity instead of outcomes
More chatters, more posts, or more traffic does not automatically mean more revenue. The agency should connect work to conversion, retention, buyer value, and creator control.
- Ask what gets reported weekly.
- Ask how chat quality is reviewed.
- Ask what happens if boundaries are crossed.